At one time, about a year ago, the hospital was the most fierce battlefield in the mobile medical field. At that time, hospitals with enough "occupation" were almost the sole purpose of various mobile companies. There are probably several reasons for this:
At the hospital level, here is a gathering place for painful and difficult experiences, and improving the user experience and improving service efficiency is a good thing for Internet companies. Moreover, according to the thinking of mobile medical companies at the time, hospitals are medical resources and The concentration of medical services, the acquisition of this ring means that resources and users "one stone two birds."
Mobile medical companies themselves, with almost no technical threshold, the service models introduced by each family are very close, basically from the appointment registration, plus guidance, report, follow-up and other functions. In addition, at that time, almost no one had a clear idea of ​​the future business model, and "staking a horse" may be a choice that is almost impossible.
In such a fiercely competitive environment, it is inevitable that various startups will be "fired." Around November 2014, Zhuojian Technology and Fun Medical Network each released information that the registration of the Pocket Hospital APP through its operation can be free. Registering for free naturally means that the two companies are going to subsidize users by burning money. For a time, the competitive situation pointed to the mans.
However, Dr. Li Zhi, founder of Fun Medical Network, and Dr. Jian Jianfeng, founder of Zhuojian Technology, have a clear understanding of the “free registration†policy. Once registered, it is only a very small part of the entire medical service. The registration itself will not generate a profit model. Secondly, for patients with medical rigid needs, the subsidy for a few dollars will not be adjusted. This policy, I am afraid more is the competition of competitors in the momentum.
Of course, even the momentum is necessary. In the hottest year of mobile medical care in 2014, not only interesting companies such as Medical Network, Zhuojian Technology, and Medical Doctor 160 competed for hospital resources, but also Internet giants such as Ali and Tencent are also robbing through tools such as Alipay and WeChat. Hospital resources. At that time, basically every company had a story, and each story was like someone else's story.
Finally, the situation has changed. At the beginning of 2015, Zhuojian Technology completed the financing of RMB 150 million led by Tencent. The Fun Medical Network announced in September this year that it completed the B round of financing of USD 40 million led by Baidu. These two huge financings reflect a trend in the overall pattern of the mobile healthcare market in 2015: differentiation.
This differentiation is reflected in two levels:
On the one hand, fast-growing, well-qualified startups are gradually emerging from the scuffle and gaining greater favor from investors, while smaller companies that have not grown up are increasingly unable to get the money. On the other hand, mobile companies that use hospitals as incisions begin to differentiate in the model, and mobile medical companies gradually find their own development direction, and the business model that they are expected to build in the future, and form a pattern of misplaced development.
The classic case of Zhuojian Technology and Zhuojian Technology. The two companies not only formed a horizontal and vertical dislocation development pattern, but even created a possibility for future cooperation. What is more worth thinking about is how this change in the pattern will affect the entire mobile healthcare industry .
Another benefit of vitamins for the human body is that it can help the growth and development of the human body to operate normally, especially for teenagers, vitamins are one of the essential nutrients in the growth process. For example, vitamin D can well adjust the metabolism of some trace elements in the human body, and can also promote the absorption of calcium by the human body, maintain bone health, and maintain a balance between the blood phosphorus level and the blood calcium level in the human body.
Vitamin Efficacy,vitamin drink,The benefits of vitamins,vitamin water
YT(Xi'an) Biochem Co., Ltd. , https://www.ytherblifes.com