In recent years, the country’s repeated defocusing has prompted the industry to take advantage of the wave of low coke and accelerate the advancement towards high-end. Nandu comics: Chen Ting's "forbidden coke order" allowed cigarettes with a tar content of more than 11 mg per cigarette to reach the limit of the day. Recently, the State Tobacco Monopoly Administration issued a notice saying that cigarette products with a tar yield of 11 mg/c or higher starting January 1, 2013 must not be sold on the domestic market. This reporter learned that this is the fifth time since the country started to reduce the tar content of cigarettes.
In the context of the country’s continuous narrowing of the tar threshold, which has forced tobacco companies to carry out technological innovations, the market for low-coke cigarettes (cigarettes with a volume of 8 mg/kg and below) has seen an explosive growth in the past two years. Statistics released by the industry show that in 2011, the output of low-coke cigarettes reached 3.5964 million boxes, an increase of 414.33% year-on-year, and the sales volume was 3.302 million boxes, a year-on-year increase of 365.73%, both set a record high.
At present, more than 11 milligrams of products are still within 8 months of the limit of 11 milligrams. When reporters visited the market, they found that whether they were four or five yuan a pack of low-end cigarettes or products priced at several tens of yuan. At present, the brand and specifications of cigarettes with a tar content of more than 11 mg are not rare. Baiyun Airport, a tobacco store sales staff said that the current domestic tar content is generally between 9-12 mg, while the imported tobacco tar content is usually as low as 6 mg or even 1 mg. Among the products it sells, the price is 55 yuan/box of soft packs in China, and the tar content is 12 milligrams. According to a reporter from a small tobacco and alcohol specialty store in Sanyuanli, coconut palm, Wuye Shen, and Hongmei Wang still have tar content of 12 milligrams in some specifications. And a price of 23 yuan Huang Furong Wang tar content of 12 mg.
Reducing the amount and intensity of harmful substances in cigarettes will not only satisfy consumers' consumer demand, but also reduce the harm to consumers. This is an important indicator for the industry to reduce tar, which is an important indicator of harmfulness of tobacco. Where is the background. The reporter learned that this is not the first time that the State Tobacco Monopoly Bureau has lowered cigarette tar content. In the past 12 years, the tar content of cigarettes has been lowered by 5 degrees, and the maximum amount has been adjusted from the initial 17 mg/line to 11 mg/line in 2013.
Judging from the market situation, the reduction in the tar content limit for cigarettes is still relatively wide, and how large is the impact on the industry? “This is obviously an adjustment period for enterprises with poor single production equipment and poor quality control. If it is 5-7 years ago, the impact on the industry will be great, but at this stage, it will not be fundamental to the industry. "The impact." Senior domestic observer of tobacco, Yangmin management consulting agency chairman Zhou Yangmin said in an interview with the Southern Metropolis Daily, under the World Tobacco Control Framework Convention, reducing the tar content of cigarettes is a hard target. Defocusing has always been a major project in the industry and has become a day-to-day work for tobacco companies. There is no technical barrier to defocusing.
Chen Jianjun (a pseudonym), a senior tobacco technician, said in an interview with a Southern Metropolis reporter that in fact, the plan for coke reduction was already well planned in the 12th Five-Year Plan of the tobacco industry. In 2011, the tar content of cigarettes fell below 13 mg/kg, in 2013. It is downgraded to 11 milligrams and in 2015 it is controlled below 10 milligrams. “The reduction of coke is a gradual process. From the point of view of the exchange with the industry, we have already made technical preparations for the use of new materials, cigarette formulation adjustments, and process improvement in advance, so it is difficult to implement.â€
Key single-brand low tar cigarette sales rose 12.7% year-on-year
“This time adjusting the content of tar in cigarettes, some products and production equipment will be eliminated. From experience over the years, after reducing the tar content in cigarettes, some cigarette products and production equipment will be eliminated, and some products may use the opportunity to raise prices. Or through the introduction of new products in the form of differential prices." Zhou Yang Min said.
Although it will not touch the big reshuffle of the tobacco industry, due to the repeated deceleration of the State Tobacco Monopoly Administration in recent years, it has prompted the industry to accelerate the advancement towards high-end through the wave of low coke. One of the most obvious changes is that the low-coke cigarette market has changed its development momentum since 2010, showing an amazing explosiveness.
According to the statistical data released by the industry, in 2011, the production and sales volume of low coke cigarettes in the industry hit a record high, achieving a total of 3.5964 million boxes, a year-on-year increase of 414.33%; and a sales volume of 3.302 million boxes, a year-on-year increase of 365.73%. Under the background of the declining coke industry trend, low coke smoke is becoming the most attractive cake. The reporter learned that from 2010 onwards, the Yellow Crane Tower, the Lotus King, and the Liqun Group strode into the low-tar camp. In 2010, sales of low-tar cigarettes of “Yellow Crane Tower†were less than 10,000 boxes, which had grown to 418,100 cases in 2011; and the “Changbai Mountain†brand of Jilin Tobacco Industry Co., Ltd., despite its quantitative scale and profit scale in domestic cigarette brands China does not have an advantage, but the development of low-tar cigarettes still has a place in the distribution of cigarette brands. In 2011, Changbai Mountain's market share ranks first among low-coke cigarette brands, and it is the only brand with a sales volume of over 600,000 cases, with a market share of 19.7%.
According to public statistics, in 2011, the specifications of low-tar cigarettes increased from 105 in 2010 to 222, an increase of 1.1 times; key brands significantly increased the development of the low-tar cigarette market, with 24 of the 28 key brands. The brands had low tar specifications, and 6 brands developed new low tar products. The low tar specification increased from 59 to 162, an increase of 1.8 times.
In the industry's guidance on low-coking consumption, profit growth is the biggest driving force for the instant burst of the low-coke cigarette market. The public statistics show that in 2011, the average single box sales of key tar cigarettes nationwide was 24,000 yuan, an increase of 0.27 million yuan over 2010, an increase of 12.7%. "Furong Wang" as a high-end cigarette brand, the highest single box sales of low tar products reached 118.3 thousand yuan, followed by "Yuxi" also more than 100,000 yuan, "good cat", "cloud smoke", "Yellow Crane Tower", etc. The single-box sales of the brand's low-tar products are relatively prominent.
Guangdong Tobacco wants to increase the market share of low-coke cigarettes In the low-coke cigarette sector, the current share of local tobacco brands in Guangdong is not large. Chen Jianjun told reporters that Guangdong’s native tobacco company Guangdong Zhongyan has also been involved in low-coke cigarettes since 2010. Although the current production and sales volume is not large, the 12th Five-Year Plan has already made plans for more than 800,000 cases, and its 12th Five-Year Plan. The planned total cigarette sales volume will exceed 5 million boxes.
At present, there are a number of companies that accelerate the deployment of low-coke cigarettes. According to the “Twelfth Five-Year Plan†of the tobacco industry, by 2015, the production of cigarettes with a tar volume of 8 milligrams or less will strive to break through 8 million boxes. Statistics from the industry show that only in January-February this year, sales of low-coke cigarettes have reached 1.189 million cases, a year-on-year increase of 213.70%, and they have achieved one-third of sales last year.
Despite the strong explosive power of the low-coke cigarette market, it remains to be seen how long this strong growth momentum can last. The harmfulness of low-tar cigarette products is less than that of ordinary cigarettes. This is a consensus in the industry. However, one problem that is still rather embarrassing is the consumption habits of tobacco-based cigarettes that have long been formed in China, and the formulations of such cigarettes themselves. With a high tar and aroma concentration characteristics, a significant reduction in the amount of tar will result in a lesser taste of smoke, making it difficult for consumers to accept. Therefore, how to maintain the aroma of cigarettes and reflect the sense of satisfaction of cigarettes will be the top priority for companies in the development of low-tar cigarettes.
“In fact, even if we want to reduce the tar content to 3 mg or even 1 mg, the current technology can also be achieved, but the style of cigarettes has been lost.†An insider who is familiar with tobacco production technology, said that coke reduction still requires continuous technology Breakthrough, the declining focus at this stage can only be guaranteed on the premise of quality, step by step.
According to statistics, in 2007, the sales of low-coke cigarettes accounted for only 0.81% of the total sales in the country, until 1.51% in 2010. Although there was an explosive growth in sales last year, the proportion of low-coke cigarettes was also Only 6.83%.
â— Several years of state control of the amount of tar in the country 1: Before 2000, the National Bureau did not explicitly limit the amount of tar in cigarettes.
2: In 2000, the State Tobacco Monopoly Bureau established a new plan and goals for coke reduction, which stipulated that cigarette products with a tar mark higher than 17 mg/broth from 2001 would not be allowed to enter the National Tobacco Trading Center.
3: In 2004, the State Tobacco Monopoly Bureau issued a new regulation to block cigarettes with a tar content of more than 15 mg outside the market.
4: In 2008, the Tobacco Monopoly Bureau again issued a notice to ban the sale of cigarette products with a tar yield of 13 mg/c or higher since January 1, 2009.
5: Since January 1, 2011, the tar content of cigarettes has been reduced to less than 12 mg.
6: Recently, the State Tobacco Monopoly Administration issued a notice that cigarette products with a tar yield of 11 mg/c or higher starting January 1, 2013 must not be sold on the domestic market.
In the context of the country’s continuous narrowing of the tar threshold, which has forced tobacco companies to carry out technological innovations, the market for low-coke cigarettes (cigarettes with a volume of 8 mg/kg and below) has seen an explosive growth in the past two years. Statistics released by the industry show that in 2011, the output of low-coke cigarettes reached 3.5964 million boxes, an increase of 414.33% year-on-year, and the sales volume was 3.302 million boxes, a year-on-year increase of 365.73%, both set a record high.
At present, more than 11 milligrams of products are still within 8 months of the limit of 11 milligrams. When reporters visited the market, they found that whether they were four or five yuan a pack of low-end cigarettes or products priced at several tens of yuan. At present, the brand and specifications of cigarettes with a tar content of more than 11 mg are not rare. Baiyun Airport, a tobacco store sales staff said that the current domestic tar content is generally between 9-12 mg, while the imported tobacco tar content is usually as low as 6 mg or even 1 mg. Among the products it sells, the price is 55 yuan/box of soft packs in China, and the tar content is 12 milligrams. According to a reporter from a small tobacco and alcohol specialty store in Sanyuanli, coconut palm, Wuye Shen, and Hongmei Wang still have tar content of 12 milligrams in some specifications. And a price of 23 yuan Huang Furong Wang tar content of 12 mg.
Reducing the amount and intensity of harmful substances in cigarettes will not only satisfy consumers' consumer demand, but also reduce the harm to consumers. This is an important indicator for the industry to reduce tar, which is an important indicator of harmfulness of tobacco. Where is the background. The reporter learned that this is not the first time that the State Tobacco Monopoly Bureau has lowered cigarette tar content. In the past 12 years, the tar content of cigarettes has been lowered by 5 degrees, and the maximum amount has been adjusted from the initial 17 mg/line to 11 mg/line in 2013.
Judging from the market situation, the reduction in the tar content limit for cigarettes is still relatively wide, and how large is the impact on the industry? “This is obviously an adjustment period for enterprises with poor single production equipment and poor quality control. If it is 5-7 years ago, the impact on the industry will be great, but at this stage, it will not be fundamental to the industry. "The impact." Senior domestic observer of tobacco, Yangmin management consulting agency chairman Zhou Yangmin said in an interview with the Southern Metropolis Daily, under the World Tobacco Control Framework Convention, reducing the tar content of cigarettes is a hard target. Defocusing has always been a major project in the industry and has become a day-to-day work for tobacco companies. There is no technical barrier to defocusing.
Chen Jianjun (a pseudonym), a senior tobacco technician, said in an interview with a Southern Metropolis reporter that in fact, the plan for coke reduction was already well planned in the 12th Five-Year Plan of the tobacco industry. In 2011, the tar content of cigarettes fell below 13 mg/kg, in 2013. It is downgraded to 11 milligrams and in 2015 it is controlled below 10 milligrams. “The reduction of coke is a gradual process. From the point of view of the exchange with the industry, we have already made technical preparations for the use of new materials, cigarette formulation adjustments, and process improvement in advance, so it is difficult to implement.â€
Key single-brand low tar cigarette sales rose 12.7% year-on-year
“This time adjusting the content of tar in cigarettes, some products and production equipment will be eliminated. From experience over the years, after reducing the tar content in cigarettes, some cigarette products and production equipment will be eliminated, and some products may use the opportunity to raise prices. Or through the introduction of new products in the form of differential prices." Zhou Yang Min said.
Although it will not touch the big reshuffle of the tobacco industry, due to the repeated deceleration of the State Tobacco Monopoly Administration in recent years, it has prompted the industry to accelerate the advancement towards high-end through the wave of low coke. One of the most obvious changes is that the low-coke cigarette market has changed its development momentum since 2010, showing an amazing explosiveness.
According to the statistical data released by the industry, in 2011, the production and sales volume of low coke cigarettes in the industry hit a record high, achieving a total of 3.5964 million boxes, a year-on-year increase of 414.33%; and a sales volume of 3.302 million boxes, a year-on-year increase of 365.73%. Under the background of the declining coke industry trend, low coke smoke is becoming the most attractive cake. The reporter learned that from 2010 onwards, the Yellow Crane Tower, the Lotus King, and the Liqun Group strode into the low-tar camp. In 2010, sales of low-tar cigarettes of “Yellow Crane Tower†were less than 10,000 boxes, which had grown to 418,100 cases in 2011; and the “Changbai Mountain†brand of Jilin Tobacco Industry Co., Ltd., despite its quantitative scale and profit scale in domestic cigarette brands China does not have an advantage, but the development of low-tar cigarettes still has a place in the distribution of cigarette brands. In 2011, Changbai Mountain's market share ranks first among low-coke cigarette brands, and it is the only brand with a sales volume of over 600,000 cases, with a market share of 19.7%.
According to public statistics, in 2011, the specifications of low-tar cigarettes increased from 105 in 2010 to 222, an increase of 1.1 times; key brands significantly increased the development of the low-tar cigarette market, with 24 of the 28 key brands. The brands had low tar specifications, and 6 brands developed new low tar products. The low tar specification increased from 59 to 162, an increase of 1.8 times.
In the industry's guidance on low-coking consumption, profit growth is the biggest driving force for the instant burst of the low-coke cigarette market. The public statistics show that in 2011, the average single box sales of key tar cigarettes nationwide was 24,000 yuan, an increase of 0.27 million yuan over 2010, an increase of 12.7%. "Furong Wang" as a high-end cigarette brand, the highest single box sales of low tar products reached 118.3 thousand yuan, followed by "Yuxi" also more than 100,000 yuan, "good cat", "cloud smoke", "Yellow Crane Tower", etc. The single-box sales of the brand's low-tar products are relatively prominent.
Guangdong Tobacco wants to increase the market share of low-coke cigarettes In the low-coke cigarette sector, the current share of local tobacco brands in Guangdong is not large. Chen Jianjun told reporters that Guangdong’s native tobacco company Guangdong Zhongyan has also been involved in low-coke cigarettes since 2010. Although the current production and sales volume is not large, the 12th Five-Year Plan has already made plans for more than 800,000 cases, and its 12th Five-Year Plan. The planned total cigarette sales volume will exceed 5 million boxes.
At present, there are a number of companies that accelerate the deployment of low-coke cigarettes. According to the “Twelfth Five-Year Plan†of the tobacco industry, by 2015, the production of cigarettes with a tar volume of 8 milligrams or less will strive to break through 8 million boxes. Statistics from the industry show that only in January-February this year, sales of low-coke cigarettes have reached 1.189 million cases, a year-on-year increase of 213.70%, and they have achieved one-third of sales last year.
Despite the strong explosive power of the low-coke cigarette market, it remains to be seen how long this strong growth momentum can last. The harmfulness of low-tar cigarette products is less than that of ordinary cigarettes. This is a consensus in the industry. However, one problem that is still rather embarrassing is the consumption habits of tobacco-based cigarettes that have long been formed in China, and the formulations of such cigarettes themselves. With a high tar and aroma concentration characteristics, a significant reduction in the amount of tar will result in a lesser taste of smoke, making it difficult for consumers to accept. Therefore, how to maintain the aroma of cigarettes and reflect the sense of satisfaction of cigarettes will be the top priority for companies in the development of low-tar cigarettes.
“In fact, even if we want to reduce the tar content to 3 mg or even 1 mg, the current technology can also be achieved, but the style of cigarettes has been lost.†An insider who is familiar with tobacco production technology, said that coke reduction still requires continuous technology Breakthrough, the declining focus at this stage can only be guaranteed on the premise of quality, step by step.
According to statistics, in 2007, the sales of low-coke cigarettes accounted for only 0.81% of the total sales in the country, until 1.51% in 2010. Although there was an explosive growth in sales last year, the proportion of low-coke cigarettes was also Only 6.83%.
â— Several years of state control of the amount of tar in the country 1: Before 2000, the National Bureau did not explicitly limit the amount of tar in cigarettes.
2: In 2000, the State Tobacco Monopoly Bureau established a new plan and goals for coke reduction, which stipulated that cigarette products with a tar mark higher than 17 mg/broth from 2001 would not be allowed to enter the National Tobacco Trading Center.
3: In 2004, the State Tobacco Monopoly Bureau issued a new regulation to block cigarettes with a tar content of more than 15 mg outside the market.
4: In 2008, the Tobacco Monopoly Bureau again issued a notice to ban the sale of cigarette products with a tar yield of 13 mg/c or higher since January 1, 2009.
5: Since January 1, 2011, the tar content of cigarettes has been reduced to less than 12 mg.
6: Recently, the State Tobacco Monopoly Administration issued a notice that cigarette products with a tar yield of 11 mg/c or higher starting January 1, 2013 must not be sold on the domestic market.
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