In order to understand more precisely the consumption demand, competitive situation and potential market opportunities of lozenges, the lozenge product manufacturers can do brand planning, product planning, marketing planning and sales planning according to the needs of consumers. Reduce the marketing risk of lozenge brand and products, rapidly increase the sales volume of products, steadily strengthen the brand and expand the market scale, and accurately plan to make a special and in-depth consumer demand for Beijing lozenges in the near future. Market research.
The Beijing Precision Planning Market Research Department conducted a professional design of survey questionnaires and made scientific quotas on the sex, age, and income of the interviewed consumers. This survey uses the internationally-accepted CLT (Central Location Test), which is a centralized fixed-point market research method. A total of 309 consumers visited throat lozenges, of whom 47.5% were men and 52.5% were women. According to the principle of statistics, the confidence of this survey is above 96%, which is in full compliance with the accuracy of market research. Precision planning hopes to base on the research data of consumer demand, and put forward some valuable marketing suggestions and ideas for lozenge sugar enterprises to increase product sales and strengthen brands.
Only 20% of consumers can remember the brand of lozenge products
When interviewers of the Beijing Precision Planning Market Research Department asked consumers if they could remember the brand of lozenge products, 80.5% of the respondents said they could not remember the brand of lozenge products; the answer was able to remember The proportion of consumers of laryngeal products is only 19.5%. The brands of throat lozenges that consumers can remember are Nichi Ci, Wang Lao Ji, Jin Zizi, Fei Hai Dao, Cao Coral, Xin Contac and other brands. The consumers' memory of these lozenge lozenges brands is similar. It can be seen that the brand memory of throat lozenges is very low, and the throat lozenge market has no real strong brand.
The consumption frequency of lozenges is still low
Survey data showed that the proportion of consumers who purchased two boxes of throat lozenges in the past year was the highest, accounting for 25.7%; followed by 24.3% of consumers who had not purchased throat lozenges in the past year; In the past year, only 21.6% of consumers who purchased only one box of throat lozenges products; 12.2% and 6.8% of consumers said that they had purchased three boxes and four boxes of throat lozenges in the past year; The proportion of heavy consumers who purchased eight or more boxes of throat lozenges in the past year accounted for 6.7%. It is not difficult to see that the consumption frequency of throat lozenges is still very low. How to increase the ratio of consumers' repeated purchases of throat lozenges is a core marketing issue that is urgently needed for all lozenge manufacturers.
Eating throat lozenges mainly meets the needs of consumers. Eating throat lozenges can mainly meet the following needs of consumers: 1. Mood adjustment; 2. Treatment of throat pain; 3. Coolness; 4. Moisturizing; Dry; 6, refreshing dumplings; 7, throat comfort; 8, Qingfei throat; 9, relieve boredom, nourishing throat; 10, Qingyan throat; 11, dumplings will not be too dry; 12, improve tone, snacks; 13, send boring time; 14, throat cough; 15, throat, fresh breath; 16, throat, cough and phlegm; 17, can improve the mouth, fresh breath and so on.
Consumers believe that the criteria for good laryngeal products are as follows: 1. The standards for good laryngeal products are: 1. Close to nature's taste; 2. Refreshing and delicious; 3. Safe for use of materials; 4. Health, no additives 5, anti-inflammatory; 6, refreshing, feel fresh and comfortable after eating; 7, both throat, taste and moderate; 8, color rich; 9, cool, not bitter; 10, not too sweet; 11, health, environmental protection 12, good for health; 13, to achieve results; 14, non-irritating; 15, easy to carry; 16, so that the throat comfortable; 17, play a good throat effect; 18, good taste, throat; 19, fresh , Run å—“; 20, can be a good protection of the throat; 21, refreshing; 22, cool, go to the fire; 23, to achieve a long cool; 24, sweeter; 25, less sugar; 26, cough, fluid, andç—° 27 27, the packaging is not very important, only the most important use; 28, the effect is good, cool; 29, mint flavor, lighter taste, not too expensive; 30, a healthy throat effect; 31, no fat, no dependence Sex; 32, non-hazardous substances, good health; 33, less drug content.
Consumers believe that the price of each box of lozenge sugar product is set at between 3-8 yuan is the most suitable
Immediately afterwards, Beijing Precision Planning Market Research Department conducted a special test on the price positioning of lozenges. The survey results show that consumers consider the price of a box of lozenges to be between 3 and 4 yuan, with the highest selection rate reaching 39.0%; the price of each box of throat lozenge products is set at 5-6 yuan. The most suitable consumer choice ratio was between 26.7%; 14.4% of consumers thought that the price of a box of lozenges was best between 7-8 yuan; 8.9% and 6.8% of consumers thought that The price of each box of throat lozenge product is set at 2 yuan and below and 9-10 yuan is the most suitable; the consumer selection rate in other price ranges is very small. It can be seen that the price per box of throat lozenges is set at between 3-8 yuan. Consumers think it is most suitable.
Only 30% of consumers are satisfied with existing lozenges
When asked if you are satisfied with the existing lozenges products, only 5.4% of consumers are very satisfied; 29.3% of respondents are satisfied; two items total 34.7%; and up to 60.5% of consumption. The average of the existing throat lozenges was expressed; the total number of consumers who expressed dissatisfaction and dissatisfaction with the existing lozenge products was only 4.8%. The survey results show that only 30% of consumers are satisfied with the existing lozenges. It is not difficult to see that more understanding of the potential demand of lozenges for consumers, the effective connection between the sale of lozenge products and consumers' purchase of lozenges, and the improvement of consumer satisfaction with products can be further enhanced. Larger throat lozenge product market size.
Consumers in summer and spring eat more throat lozenges
The proportion of consumers who consumed the most throat-threatening sugar products in the summer ranked first, accounting for 36.3%; followed by the proportion of consumers who answered that the number of throat lozenges in the spring accounted for 21.9% of the total; it represented the four seasons of spring, summer, autumn and winter. The proportion of consumers with similar amount of laryngeal sugar products accounted for 17.8%; the proportion of consumers who consumed the most throat throat products in autumn and winter accounted for 13.0% and 11.0% respectively. From the above survey and analysis data, it can be seen that there are more consumers eating throat lozenges in summer and spring.
In the past two years, the consumption of throat lozenges has shown a clear upward trend.
The proportion of consumers who said that the number of lozenges and sugar products increased compared to last year accounted for 20.0%; the percentage of consumers who responded to this year’s reduction in the number of lozenges and lozenges was 14.5% from last year; The number of products with the same number of products as last year accounted for 65.5%. The survey data shows that the consumption volume of throat lozenges in the past two years has clearly risen.
Throat products have their own unique sales channel
Through the analysis of the survey data of consumers purchasing lozenges, it can be seen that the proportion of consumers who buy lozenges in large and medium-sized supermarkets is the highest, accounting for 46.6%; 25.3% and 23.3% of consumers respectively stated that The lozenges are purchased at pharmacies and convenience chains; consumers who purchase lozenges at other retail terminals generally have a relatively low percentage of consumers. There are certain differences in sales channels between throat lozenges and ordinary foods. Apart from being suitable for sale in large and medium sized supermarkets and convenience chain stores, pharmacies are also the most important sales terminal for throat lozenges.
What are the main consumers of existing throat lozenge products? The consumers believe that the existing lozenge products mainly have the following deficiencies: 1. They have not played the role of clearing the fire; 2. The price is relatively high; 3, too bitter; 4, brand confusion; 5, too sweet; 6, quality decline; 7, the amount is too small; 8, Tianyi fever is not good put; 9, not where can buy; 10, taste too strong; Effective, but the short time to maintain; 12, too much sugar; 13, some too much taste; 14, less taste; 15, the effect is not good; 16, little promotional efforts; 17, packaging is not beautiful; 18, many Eat will be a bit pessimistic; 19, eat more will not work; 20, generally no effect; 21, lack of function; 22, price and weight do not match; 23, not enough moisturizing throat; 24, the effect is normal or not; 25, packaging is too gorgeous , The price is high; 26, the taste is not good; 27, a bit bitter; 28, taste needs improvement; 29, to achieve better independent packaging; 30, brand awareness is small; 31, a single taste, are similar; 32, a bit odious, Also expensive; 33, some too hot and so on.
Diversification of tastes can increase the frequency of consumption of throat lozenges. Beijing precision planning With 18 years of successful marketing planning experience in the food industry, we believe that there is no national strong brand in the throat lozenges category, and the size of the market has not been sufficiently large. The reason is that most lozenge companies sell the product as a medicine, and the taste of throat lozenges is as painful as medicine. Therefore, under the premise of ensuring that the throat lozenge product has a throat effect, the throat lozenge product is better eaten, and the taste of the throat lozenge product needs to be diversified, such as making orange flavor, mint flavor, apple flavor, Strawberry flavor, blueberry flavor, etc., to meet the different taste needs of consumers. Further diversification of throat lozenge product packaging on the basis of diversified tastes includes two aspects: diversification of first product packaging forms; diversification of second product packaging design (color). Throat is a sugar with a throat effect, not a drug with a throat effect. From the results of the above-mentioned consumer demand market research, it can be clearly seen that the use of throat lozenges has a throat effect, and the sugar, which has a variety of tastes, packaging, and prices, can increase the frequency of consumption of the products, thereby expanding the products of lozenges. Brand and market size.
The Beijing Precision Planning Market Research Department conducted a professional design of survey questionnaires and made scientific quotas on the sex, age, and income of the interviewed consumers. This survey uses the internationally-accepted CLT (Central Location Test), which is a centralized fixed-point market research method. A total of 309 consumers visited throat lozenges, of whom 47.5% were men and 52.5% were women. According to the principle of statistics, the confidence of this survey is above 96%, which is in full compliance with the accuracy of market research. Precision planning hopes to base on the research data of consumer demand, and put forward some valuable marketing suggestions and ideas for lozenge sugar enterprises to increase product sales and strengthen brands.
Only 20% of consumers can remember the brand of lozenge products
When interviewers of the Beijing Precision Planning Market Research Department asked consumers if they could remember the brand of lozenge products, 80.5% of the respondents said they could not remember the brand of lozenge products; the answer was able to remember The proportion of consumers of laryngeal products is only 19.5%. The brands of throat lozenges that consumers can remember are Nichi Ci, Wang Lao Ji, Jin Zizi, Fei Hai Dao, Cao Coral, Xin Contac and other brands. The consumers' memory of these lozenge lozenges brands is similar. It can be seen that the brand memory of throat lozenges is very low, and the throat lozenge market has no real strong brand.
The consumption frequency of lozenges is still low
Survey data showed that the proportion of consumers who purchased two boxes of throat lozenges in the past year was the highest, accounting for 25.7%; followed by 24.3% of consumers who had not purchased throat lozenges in the past year; In the past year, only 21.6% of consumers who purchased only one box of throat lozenges products; 12.2% and 6.8% of consumers said that they had purchased three boxes and four boxes of throat lozenges in the past year; The proportion of heavy consumers who purchased eight or more boxes of throat lozenges in the past year accounted for 6.7%. It is not difficult to see that the consumption frequency of throat lozenges is still very low. How to increase the ratio of consumers' repeated purchases of throat lozenges is a core marketing issue that is urgently needed for all lozenge manufacturers.
Eating throat lozenges mainly meets the needs of consumers. Eating throat lozenges can mainly meet the following needs of consumers: 1. Mood adjustment; 2. Treatment of throat pain; 3. Coolness; 4. Moisturizing; Dry; 6, refreshing dumplings; 7, throat comfort; 8, Qingfei throat; 9, relieve boredom, nourishing throat; 10, Qingyan throat; 11, dumplings will not be too dry; 12, improve tone, snacks; 13, send boring time; 14, throat cough; 15, throat, fresh breath; 16, throat, cough and phlegm; 17, can improve the mouth, fresh breath and so on.
Consumers believe that the criteria for good laryngeal products are as follows: 1. The standards for good laryngeal products are: 1. Close to nature's taste; 2. Refreshing and delicious; 3. Safe for use of materials; 4. Health, no additives 5, anti-inflammatory; 6, refreshing, feel fresh and comfortable after eating; 7, both throat, taste and moderate; 8, color rich; 9, cool, not bitter; 10, not too sweet; 11, health, environmental protection 12, good for health; 13, to achieve results; 14, non-irritating; 15, easy to carry; 16, so that the throat comfortable; 17, play a good throat effect; 18, good taste, throat; 19, fresh , Run å—“; 20, can be a good protection of the throat; 21, refreshing; 22, cool, go to the fire; 23, to achieve a long cool; 24, sweeter; 25, less sugar; 26, cough, fluid, andç—° 27 27, the packaging is not very important, only the most important use; 28, the effect is good, cool; 29, mint flavor, lighter taste, not too expensive; 30, a healthy throat effect; 31, no fat, no dependence Sex; 32, non-hazardous substances, good health; 33, less drug content.
Consumers believe that the price of each box of lozenge sugar product is set at between 3-8 yuan is the most suitable
Immediately afterwards, Beijing Precision Planning Market Research Department conducted a special test on the price positioning of lozenges. The survey results show that consumers consider the price of a box of lozenges to be between 3 and 4 yuan, with the highest selection rate reaching 39.0%; the price of each box of throat lozenge products is set at 5-6 yuan. The most suitable consumer choice ratio was between 26.7%; 14.4% of consumers thought that the price of a box of lozenges was best between 7-8 yuan; 8.9% and 6.8% of consumers thought that The price of each box of throat lozenge product is set at 2 yuan and below and 9-10 yuan is the most suitable; the consumer selection rate in other price ranges is very small. It can be seen that the price per box of throat lozenges is set at between 3-8 yuan. Consumers think it is most suitable.
Only 30% of consumers are satisfied with existing lozenges
When asked if you are satisfied with the existing lozenges products, only 5.4% of consumers are very satisfied; 29.3% of respondents are satisfied; two items total 34.7%; and up to 60.5% of consumption. The average of the existing throat lozenges was expressed; the total number of consumers who expressed dissatisfaction and dissatisfaction with the existing lozenge products was only 4.8%. The survey results show that only 30% of consumers are satisfied with the existing lozenges. It is not difficult to see that more understanding of the potential demand of lozenges for consumers, the effective connection between the sale of lozenge products and consumers' purchase of lozenges, and the improvement of consumer satisfaction with products can be further enhanced. Larger throat lozenge product market size.
Consumers in summer and spring eat more throat lozenges
The proportion of consumers who consumed the most throat-threatening sugar products in the summer ranked first, accounting for 36.3%; followed by the proportion of consumers who answered that the number of throat lozenges in the spring accounted for 21.9% of the total; it represented the four seasons of spring, summer, autumn and winter. The proportion of consumers with similar amount of laryngeal sugar products accounted for 17.8%; the proportion of consumers who consumed the most throat throat products in autumn and winter accounted for 13.0% and 11.0% respectively. From the above survey and analysis data, it can be seen that there are more consumers eating throat lozenges in summer and spring.
In the past two years, the consumption of throat lozenges has shown a clear upward trend.
The proportion of consumers who said that the number of lozenges and sugar products increased compared to last year accounted for 20.0%; the percentage of consumers who responded to this year’s reduction in the number of lozenges and lozenges was 14.5% from last year; The number of products with the same number of products as last year accounted for 65.5%. The survey data shows that the consumption volume of throat lozenges in the past two years has clearly risen.
Throat products have their own unique sales channel
Through the analysis of the survey data of consumers purchasing lozenges, it can be seen that the proportion of consumers who buy lozenges in large and medium-sized supermarkets is the highest, accounting for 46.6%; 25.3% and 23.3% of consumers respectively stated that The lozenges are purchased at pharmacies and convenience chains; consumers who purchase lozenges at other retail terminals generally have a relatively low percentage of consumers. There are certain differences in sales channels between throat lozenges and ordinary foods. Apart from being suitable for sale in large and medium sized supermarkets and convenience chain stores, pharmacies are also the most important sales terminal for throat lozenges.
What are the main consumers of existing throat lozenge products? The consumers believe that the existing lozenge products mainly have the following deficiencies: 1. They have not played the role of clearing the fire; 2. The price is relatively high; 3, too bitter; 4, brand confusion; 5, too sweet; 6, quality decline; 7, the amount is too small; 8, Tianyi fever is not good put; 9, not where can buy; 10, taste too strong; Effective, but the short time to maintain; 12, too much sugar; 13, some too much taste; 14, less taste; 15, the effect is not good; 16, little promotional efforts; 17, packaging is not beautiful; 18, many Eat will be a bit pessimistic; 19, eat more will not work; 20, generally no effect; 21, lack of function; 22, price and weight do not match; 23, not enough moisturizing throat; 24, the effect is normal or not; 25, packaging is too gorgeous , The price is high; 26, the taste is not good; 27, a bit bitter; 28, taste needs improvement; 29, to achieve better independent packaging; 30, brand awareness is small; 31, a single taste, are similar; 32, a bit odious, Also expensive; 33, some too hot and so on.
Diversification of tastes can increase the frequency of consumption of throat lozenges. Beijing precision planning With 18 years of successful marketing planning experience in the food industry, we believe that there is no national strong brand in the throat lozenges category, and the size of the market has not been sufficiently large. The reason is that most lozenge companies sell the product as a medicine, and the taste of throat lozenges is as painful as medicine. Therefore, under the premise of ensuring that the throat lozenge product has a throat effect, the throat lozenge product is better eaten, and the taste of the throat lozenge product needs to be diversified, such as making orange flavor, mint flavor, apple flavor, Strawberry flavor, blueberry flavor, etc., to meet the different taste needs of consumers. Further diversification of throat lozenge product packaging on the basis of diversified tastes includes two aspects: diversification of first product packaging forms; diversification of second product packaging design (color). Throat is a sugar with a throat effect, not a drug with a throat effect. From the results of the above-mentioned consumer demand market research, it can be clearly seen that the use of throat lozenges has a throat effect, and the sugar, which has a variety of tastes, packaging, and prices, can increase the frequency of consumption of the products, thereby expanding the products of lozenges. Brand and market size.
Everything You Need To Know About LED Lighting
LEDs are a simple invention with huge potential to change the lighting industry for the better. Don`t know much about them? Here are three big things you need to know to get your feet under you:
1.What Does LED Stand For?
2.LED stands for light-emitting diode.
A diode is an electrical device or component with two electrodes (an anode and a cathode) through which electricity flows - characteristically in only one direction (in through the anode and out through the cathode). Diodes are generally made from semi-conductive materials such as silicon or selenium - substances that conduct electricity in some circumstances and not in others (e.g. at certain voltages, current levels, or light intensities).
2.A light-emitting diode is a semiconductor device that emits visible light when an electrical current passes through it. It is essentially the opposite of a photo-voltaic cell (a device that converts visible light into electrical current).
Did You Know? There is a similar device to an LED called an IRED (Infrared Emitting Diode). Instead of visible light, IRED devices emit IR energy when electrical current is run through them.
1.How Do LED Lights Work?
2.It`s really simple actually, and very cheap to produce, which is why there was so much excitement when LED lights were first invented!
The p-type and n-type materials are created by introducing the original material to atoms of another element. These new atoms replace some of the previously existing atoms and in so doing, alter the physical and chemical structure. The p-type materials are created using elements (such as boron) that have less valence electrons than the intrinsic material (oftentimes silicon). The n-type materials are created using elements (such as phosphorus) that have more valence electrons that the intrinsic material (oftentimes silicon). The net effect is the creation of a p-n junction with interesting and useful properties for electronic applications. What those properties are exactly depends mostly on the external voltage applied to the circuit (if any) and the direction of current (i.e. which side, the p-type or the n-type, is connected to the positive terminal and which is connected to the negative terminal).
Application of the Technical Details to LED Lighting:
When a light-emitting diode (LED) has a voltage source connected with the positive side on the anode and the negative side on the cathode, current will flow (and light will be emitted, a condition known as forward bias). If the positive and negative ends of the voltage source were inversely connected (positive to the cathode and negative to the anode), current would not flow (a condition known as reverse bias). Forward bias allows current to flow through the LED and in so doing, emits light. Reverse bias prevents current from flowing through the LED (at least up until a certain point where it is unable to keep the current at bay - known as the peak inverse voltage - a point that if reached, will irreversibly damage the device).
LED panel light,LED tube, led high bay light,led industry light
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