The war of wearables on the Internet: Destruction or hope?

Doing digital health requires meeting the expertise of three essential disciplines: medical , communications, and modern technology. You also need to understand science, marketing, and technology. What's more, you need to understand the unique needs and behaviors of each audience. Otherwise, what you have made may not meet the clinical requirements, or it is difficult to understand or even use.

As the “facade” of digital medical care, mobile medical care will intensify the challenges and opportunities inherent in the trilogy. The physiologically released information of the user motivates digital care, but, like surgery, the routine routine of the patient, it is laborious to use data to express, store, analyze, and transfer.

This also explains why healthcare is slower than most vertical areas such as media, e-commerce, finance, art and entertainment. Smartphones, tablets, and now the ubiquitous "tablet phones" are digitally stuffed into the pockets of hundreds of millions of consumers, allowing them to browse, shop, chat and share.

However, the long wait is finally over! In the summer and autumn of 2014, digital medical education has become a mainstream essential product from the curiosity of an emerging technology, and it has been engraved in people's memory forever. Let's take a look at how wearables applies digital healthcare and use it as a major new brand strategy center, forever changing the industry.

Wearable device trilogy

Digital evolution will continue to sway market dynamics, user behavior and innovation in cutting-edge technology. Companies often introduce an innovative product for a larger market share and more profit, but even the most creative and convincing ideas if the audience is not ready or the technology can't handle it. It is also possible that a short circuit will often occur.

This summer, a super storm swept the wearable device market. Technology is finally ready for tens of thousands of consumers eager to have smart devices, and as Spitz discusses, big players understand the natural connection between digital health, data collection and quantitative self. But how do you do it? And who will lead the industry?

The winner of the "Wear of Wearable Devices" must address four basic issues: 1) lack of standardized data; 2) lack of interoperability between platforms, devices and applications; 3) lack of high quality and user experience; There is a lack of effective ways to mitigate ongoing and potential privacy and security issues.

The criteria for long-term success involve multiple variables, including integration of EHR, standardization of systems, and in-depth mining of health management. And developers and investment institutions also play an indispensable role, a shot to develop an app to make life more comfortable, a money and marketing, these are the key points.

Despite the variety of products on the wearable device market, the current market has been dominated by Samsung, Google and Apple, both of which use healthcare and health as a center for brand differentiation and market leadership. And quickly noticed that their strategies are strikingly similar, huh, huh ~ may come from the same leader.

Samsung: Early tryters and developers

As the first company to successfully commercialize Android and large-screen smartphones, South Korea has raised the core focus of digital healthcare. Their three-pronged strategic approach is designed to simplify and unify the experiences of consumers, developers and marketers, including:

1. An integrated data platform

Millions of users, thousands of apps, and a lot of electronic devices, where are the generated medical data, how is it handled, and how do users understand it? Samsung's Cloud Data Agent Samsung Multi-Mode Interaction Architecture (SAMI) is a secure, open and diverse platform that collects data from all connected smart devices used by users in real time, then "normalizes" these important data, and Available to other application developers.

Pros: Integrate all of the user's data, then "normalize" them, then analyze, share, and reset the data.

Risk: What kind of authority Samsung has on the data, how they will handle the data, patient privacy and concerns about the HIPAA (Health Insurance Portability and Accountability Act), and whether the system is safe is a problem.

2. An open source development system

Numerous medical and health applications are able to track movement, monitor heart rate, and calculate calorie intake. How do developers enable those applications to continue accurate and effective tracking measurements for different types of users? Samsung introduced a new modular wearable health device reference platform called SIMBAND, hoping to integrate this new product with SAMI (Samsung multi-mode interactive infrastructure) to ensure user experience and data management optimization and standardization .

Advantages: Each Simband-based application has good coordination and compatibility with Samsung's wearable devices and SAMI back-end data platform.

Risk: Is the system scalable and flexible enough to meet the needs of all users? Will developers be limited?

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