How much is the price of "Astronomical price"?

"The 5 kg gift box is 280 yuan." Yesterday, Ms. Chen, a Wuhan agent of a rice industry company in Wuchang, Heilongjiang, said. In fact, for Wuchang Rice, which is called “Gongmi,” high prices are the norm. However, although the selling price was high, the rice farmers were not happy because the purchase price of Wuchang Rice's Tiantou Farm was only 1.9 yuan/kg. The “overpriced rice” actually inflicted damages on the farmers.

The most expensive one pound 199 yuan "5 kg bag 88 yuan, the same weight gift box is 168 yuan / box, there is a higher level is 280 yuan / box." Agent Ms. Chen said. These are five regular organic rice, discounted price per kilogram in the range of 6-28 yuan, there are five often green rice varieties, gift boxes for 5 bags, 5 kg per bag, priced at 150 yuan. According to another report, Wuchang's antioxidant organic rice is even priced at 199 yuan a pound. However, in Jiangcheng supermarkets and grain and oil stalls, it is difficult to see Wuchang rice figure.

“The price of Wuchang Rice is relatively high, and retail sales are not good, so our company did not distribute it in supermarkets.” Ms. Chen said that her company mainly provides group purchase services for the units. Recently, the business of Spring Festival is very good, and many enterprises and institutions have bought them. As gifts or benefits, etc., at present, some varieties are already very tight and need to be booked in advance.

High-priced rice hits "concept card"

In fact, it is not only Wuchangmi that sells “high price”. Recently, “conceptual meters” such as organic rice, germ rice, and selenium-rich rice are frequently sold in Jiangcheng City, and varieties selling at more than 20 yuan per jin are common.

The reporter saw in a high-end supermarket in Hongshan yesterday that organic rice, nutrient rice, germ rice, and selenium-rich rice were vacuum-packed in a gift box. The selenium-rich germ rice in 2.5 kg was priced at 95.2 yuan, equivalent to 19 yuan/kg; Nutrition rice, organic rice, etc. are also nearly 10 yuan/jin. The ordinary rice is only two or three yuan / kg.

For such high-price rice, the public sees less buying. The staff member stated that the sales of high-price rice are generally due to the New Year's holiday and some people buy it as gifts. Food experts have analyzed that these new concepts are unique in their production process. However, whether they have the effect of propaganda or not requires time and market inspection.

The price of Tiantou’s purchase price of 1.9 yuan/kg is in stark contrast to the high selling price of rice. The purchase price of organic rice for rice farmers is not high. The report said that the organic rice marketed in 2010 was only about 1.90 yuan/kg (about 3800 yuan/ton).

It is reported that rice produces price differences due to different varieties, and the varieties are mainly divided into different prices due to different growth periods. Some small varieties have higher prices, but the current purchase price of “rice and fragrant flowers” ​​is also 3-4 yuan/kg. Even with the packaging of the best 199 yuan a pound of rice, corporate packaging costs less than 1/20 of the price. The processing fee is slightly more than 1/10.

“The price increase of rice is mainly at all levels of sales, such as sales, as to how much the pricing and ultimately benefit groups, have failed to cover the grain farmers.” Industry sources said that at the same time, in recent years, some places in China blindly follow the trend of the West, big speculation "green Concepts such as "organic," and the like, businesses use these concepts to scatter ordinary goods to sky-high prices in order to make huge profits.

· Background Reading Wuchang City is located in the southernmost part of Heilongjiang Province and is one of the largest county-level cities in China with a rice field exceeding one million acres. The rice produced in the city is affected by the unique geography, climate and other factors of the production area. The grain is full, the texture is hard, the color is clear and transparent, and it is known as the “Gongmi”. As the first certification mark in Heilongjiang Province, Wuchang Rice has established a traceability system. Each bag of rice needs to have an “identity card” logo on it to ensure product traceability and origin.