Since 2012, the Internet medical field has already shown a strong trend: Tencent has expanded its online medical map by investing in O2O platforms such as “Medical Doctors†and “Neighboring Doctorsâ€; Alibaba has merged Tmall Medicine into Ali Health. , constantly integrating the online medical resources in hand, Li Yanhong's layout in the field of big health industry with "Baidu Medical" as the platform has become a scale, coupled with the rise of many mobile medical startups such as Dr. Chun Yu, Good Doctor Online, etc. Medical care is sought after by the capital market.
But even with BAT taking the lead, the capital market is pushing, and so far, Internet medical care is still in the exploratory stage. Almost at the same time that Ping An’s doctor announced the success of the A round of financing, another Internet medical company in China faced a financial dilemma and temporarily suspended the service. How can a safe doctor give up the big drama of Internet medical treatment?
Open assets: robbing upstream doctors
In fact, in recent years, Internet medical development has developed rapidly, from “home delivery†to “online medical treatmentâ€; from “online appointment registration†to “slow disease managementâ€, various medical services around the Internet have emerged one after another. However, whether it is home delivery or online appointment registration, it is questioned that there is no medical foundation.
Sure enough, the earliest hits of “one-hour delivery of medicines†were suspended in the end of May. Although the company once again said that it would resume business in one day, its financial pressure is already evident.
Someone resigned and returned to the hometown. At about the same time, Ping An’s doctor announced the completion of the $500 million Series A round of financing. According to Ping An, the round of financing is the single largest financing that Internet medical start-ups have received so far. The investors include overseas well-known equity investment funds, 500 powerful central enterprises, state-owned financial enterprises and large Internet companies. In place. After the completion of the financing, Ping An’s doctor’s valuation reached 3 billion US dollars, becoming the largest innovative company in the domestic Internet medical field.
"Ping An good doctor can get this A-round financing of up to 500 million US dollars, reflecting the market's recognition and confidence in Ping An's good doctor business model and team." Ping Ansheng, spokesman of Ping An Group, said.
Compared with the competitors such as Dr. Chun Yu, registered nets, good doctors, and lilac gardens, the “Ping An Good Doctorâ€, which was officially launched in April 2015, can only be regarded as a latecomer in the Internet medical field. But backed by the big tree of Ping An Group, the scale of safe doctors has grown rapidly in the past year.
"The doctor has the world", this is the core thinking of the chairman of Ping An Health and the founder of Ping An Good Doctor Wang Tao to create a "safe doctor." In the field of Internet medical care, light assets are the mainstream model of startup companies. The typical representative is “Spring Rain Doctorâ€: setting up a consultation platform for patients, allowing doctors to provide patients with online consultation services, and the platform is profitable by collecting commissions. However, because the doctors on the platform are all cooperative, not platform hire, the uncontrollable nature of resources has set a big bottleneck for the expansion of such entrepreneurs.
Ping An’s doctor chose an expansion path that is completely opposite to the competition: In the past year, Ping An’s doctors have invested heavily to create three doctors’ “circle†service systems: a full-time doctor team of more than 1,000 people. At the service circle level, through 7×24 hours all-weather graphic and video online consultation, the user is provided with auxiliary diagnosis, rehabilitation guidance and medication advice; and signed with more than 50,000 social doctors distributed in 3,000 designated hospitals online, as a secondary At the circle level, the user is provided with follow-up triage referral, offline first consultation and follow-up follow-up service; finally, in the outer circle, a famous doctor appointment system is established, and more than 5,000 top three doctors are collected to provide users with a one-button call service for national famous doctors.
According to industry observers, Ping An’s pioneering full-time doctor team service model is one of the important factors for its ability to obtain capital recognition. "Unlike other industries, medical services are one-to-one services. Only by controlling enough upstream doctor resources can we increase the imagination for the follow-up development of the platform," an observer said to the China Business News reporter. The next step is safe or will continue to force online.
As early as March 2015, Ma Mingzhe, chairman of Ping An Group, had proposed that Ping An should invest 50 billion yuan to open a 10,000-do clinic in the next 10 years to create a unified service standard and uniform decoration standard similar to the Starbucks chain store model. And the "Ping An Clinic" with a unified fee. After completing this round of financing, will Ping An’s doctors start to work on the hospital offline?
Fever Thermometer,non contact thermometer,Infrared Forehead Digital Thermometer: Thermometer
Shenzhen Urion Technology Co., Ltd. , https://www.urionhealth.com