At the end of last year, Wuliangye, which had raised prices but did not recognize price increases for the purpose of satisfying consumer demand, had recently begun quietly raising prices. The reporter learned yesterday from several supermarkets in the capital that Wuliangye has received notifications from the beginning of the year beginning on February 1. From the price increase of several main products. The price increase products involve various classical products such as 52 degrees and 39 degrees, and the price increase rate is as high as 50 to 100 yuan.
The reporter noted that supermarkets such as supermarkets, Wal-Mart and Huatang have changed the retail price of Wuliangye. The most classic 52-degree 500ml crystal mounted terminal retail price rose from 789 yuan / bottle to 889 yuan / bottle, an increase of up to 100 yuan. Supermarket hair 39 degrees crystal mounted Wuliangye bottle price of 809 yuan, a price increase of 90 yuan; "1618" 52 degrees price of 939 yuan / bottle, up 50 yuan; 39 degrees price of 859 yuan / bottle, up 70 yuan. “The price just adjusted after February,†the supermarket staff told reporters that before the supermarkets are based on the purchase price in accordance with their own circumstances, a certain percentage of the floating retail price, this time Wuliangye is given the terminal retail price.
Huatang and Wal-Mart also stated that they have received notifications from Wuliangye suppliers about price hikes. Among them, from the beginning of February, Wal-Mart Stores began to increase prices from last Friday, and the maximum increase was 100 yuan. Carrefour also stated that supermarkets have received verbal price increases from Wuliangye suppliers, but they have not yet received official notices, so prices have not changed for the time being, and “should have risen quicklyâ€. Wumart said that Wuliangye products currently being sold are all in stock, there is no price adjustment, and there is no notice of price increase.
Driven by profits and brand image, Chinese high-end first-tier brands such as Maotai and Wuliangye have always refused to give up in the wave of price increases and have tasted the sweetness of price increases. Starting in January this year, Maotai announced a price increase. Wuliangye, as an old rival, is definitely not willing to “open up the grade.†Some insiders said that “by raising the terminal retail price to form a 'factual fact of a price'â€, the factory price will be pulled again. The method of rising has become a common practice in the wine industry."
The reporter noted that supermarkets such as supermarkets, Wal-Mart and Huatang have changed the retail price of Wuliangye. The most classic 52-degree 500ml crystal mounted terminal retail price rose from 789 yuan / bottle to 889 yuan / bottle, an increase of up to 100 yuan. Supermarket hair 39 degrees crystal mounted Wuliangye bottle price of 809 yuan, a price increase of 90 yuan; "1618" 52 degrees price of 939 yuan / bottle, up 50 yuan; 39 degrees price of 859 yuan / bottle, up 70 yuan. “The price just adjusted after February,†the supermarket staff told reporters that before the supermarkets are based on the purchase price in accordance with their own circumstances, a certain percentage of the floating retail price, this time Wuliangye is given the terminal retail price.
Huatang and Wal-Mart also stated that they have received notifications from Wuliangye suppliers about price hikes. Among them, from the beginning of February, Wal-Mart Stores began to increase prices from last Friday, and the maximum increase was 100 yuan. Carrefour also stated that supermarkets have received verbal price increases from Wuliangye suppliers, but they have not yet received official notices, so prices have not changed for the time being, and “should have risen quicklyâ€. Wumart said that Wuliangye products currently being sold are all in stock, there is no price adjustment, and there is no notice of price increase.
Driven by profits and brand image, Chinese high-end first-tier brands such as Maotai and Wuliangye have always refused to give up in the wave of price increases and have tasted the sweetness of price increases. Starting in January this year, Maotai announced a price increase. Wuliangye, as an old rival, is definitely not willing to “open up the grade.†Some insiders said that “by raising the terminal retail price to form a 'factual fact of a price'â€, the factory price will be pulled again. The method of rising has become a common practice in the wine industry."
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