Pharmaceutical Investment Business Client Relationship is particularly important

The sales of medicines by small and medium-sized pharmaceutical investment enterprises are not a matter of course (there is a market for pharmaceutical products), but it is the result of the development of channels, that is, the establishment of distributor channel relationships and the maintenance of friendly cooperation with channel members (distributors) in order to use existing ones. The mature sales network successfully distributes the pharmaceutical investment products produced by the company. Because SMEs are restricted by funds, personnel, and strength, they cannot re-establish their own sales channels. Most of them rely on existing mature distribution channels. This approach not only meets the social division of labor theory, but also meets the company's own development requirements.

In the view of pharmaceutical investment, whether it is telesales skills and skills, good presentation of team-to-corporate image, specification of contract details, perfection of distributors' database, skills of drug dealership agency advertising, cost budget of pharmaceutical investment, and distributors The services and other key aspects of investment promotion are indispensable. The current target market focus is on the basis of segmenting the pharmaceutical investment market, further subdividing the existing market segments into multiple business segments, and then according to the company's resources, marketing environment and corporate goals. Further consider the further divided target market or marketing path to find the best breakthrough business block.

Some small and medium-sized medicine investment enterprises took the products that had been eliminated, changed the packaging and put a brand, and used drugs to advertise for advertisements, issued several flyers, and began to invite investment in the country, often without successful model market, and without success. The product marketing model, or the model he advocates, cannot be profitable at all, but believes that the product will marry off, regardless of life or death. After operating for a period of time, the dealers discovered that the model was not good, the product was obsolete, and the market did not pay for it.

At this time dealers regret it too late! Some pharmaceutical investment enterprises often exaggerate their publicity for the purpose of pharmaceutical investment, and excessively exaggerate the execution power of the company's team. The dealers believe that it is true. They think that it is better to rely on the trees to enjoy the cool weather. I did not expect it to be a trap. There are even many pharmaceutical investment companies that can't explain why they are still seeking business. If it is a good product, it should be in the relatively short period of time in the pharmaceutical investment market, one month or three months, and it can complete the business investment.

If the investment is still a year later, what is the reason? Enterprises, dealers will reflect. A new product launches smoothly, and many similar products will emerge and follow suit. They are all arguing that they are the latest high-tech products. The Pharmaceutical Investment Commissioner believes that small and medium-sized pharmaceutical investment enterprises that use the marketing channel management model should pay attention to customer relationship management, invest the necessary time and energy to create opportunities and platforms for cooperation with distributors, and establish customer information, files and clubs, etc., at any time with distributors. Communicate and focus on the dynamics of distributors to ensure smooth sales channels.

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